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SEO Services: A Complete, Creative & Conversion-Focused Guide

September 9, 2025 • vk6396.vk

What You Get With Our SEO Services

We provide end-to-end SEO that integrates research, strategy, execution, and optimization:

  • Full SEO Audit: Technical, content, IA (information architecture), off-page, SERP landscape, competitors.
  • Keyword Intelligence: Demand mapping, intent segmentation, difficulty vs. potential scoring.
  • Topical Authority Plan: Pillar-cluster architecture with internal linking routes.
  • On-Page Optimization: Titles, H-tags, copy, media, schema, UX signals, conversion boosts.
  • Technical Hardening: Speed, Core Web Vitals, crawl budget, indexation, sitemaps, structured data.
  • Digital PR & Links: White-hat authority growth from relevant publications and assets.
  • Local SEO: Google Business Profile, NAP consistency, reviews, local landing pages, Map Pack wins.
  • Ecommerce SEO: Category architecture, product schema, filters, pagination, index controls.
  • International SEO: Hreflang, geotargeting, language variants, regional SERP strategy.
  • Analytics & Reporting: Transparent dashboards tied to revenue metrics, not just rankings.

Why this works: we combine creative storytelling with engineering discipline, keeping both people and algorithms in mind.

Proven SEO Framework (STRIVE™)

Our repeatable growth framework:

S – Survey the SERP

  • Qualify intent (informational, commercial, transactional, local).
  • Extract ranking patterns: content type, depth, media, schema.

T – Technical First

  • Fix indexation, CWV, sitemaps, canonicalization, structured data.

R – Research & Clusters

  • Build topic clusters mapped to funnel stages (TOFU/MOFU/BOFU).

I – Information Architecture

  • Create pillar hubs, logical category trees, and intuitive internal links.

V – Value-Rich Content

  • Authoritative, actionable, EEAT-friendly content with data, examples, and assets.

E – Earned Authority

  • Digital PR, resource linkable assets, contextual editorial links only.

Keyword Strategy & Topical Authority

How we find opportunities:

  • Primary themes (e.g., “SEO services,” “best SEO company,” “local SEO services”).
  • Modifier expansion (industry, location, pricing, platform).
  • SERP gap mining (what top pages miss: FAQs, stats, calculators, comparisons).
  • Commercial intent mapping (service, use-case, case studies, testimonials).
  • Difficulty vs. ROI scoring (quick wins + long bets).

Topical Authority Blueprint:

  • Pillar: “SEO Services” (this page).
  • Clusters: “Local SEO,” “Technical SEO,” “Link Building,” “Ecommerce SEO,” “International SEO,” “SEO Pricing,” “SEO Audit,” “Content Strategy,” “SEO for [Industry],” “SEO Tools Stack.”
  • Interlinks: From cluster articles → pillar; cross-cluster where intent overlaps.
  • Schema: Service, FAQPage, BreadcrumbList, Product (for packages).

On-Page SEO: Rankable Pages That Persuade

Essentials we implement:

  • Compelling titles (keyword + benefit): “SEO Services That Grow Qualified Leads.”
  • H1-H3 hierarchy with semantic coverage (entities, synonyms, related intents).
  • Intro hooks that state who it’s for and why it matters.
  • Short paragraphs (10-20 words/sentence average), bullets, and subheadings.
  • Conversion UX: sticky CTAs, contact modals, trust badges, social proof, comparison tables.
  • Media: custom diagrams, process visuals, short explainer video, web-optimized images.
  • Schema: Service, FAQPage, HowTo (for step-by-steps), VideoObject.
  • Accessibility: Alt text, contrast, focus states, descriptive links.

Copy formula for service sections:

  • Problem → Tension → Outcome → Method → CTA.
  • Example: “Traffic plateaued?” → “Competitors are claiming your SERP.” → “Reclaim visibility & leads.” → “We rebuild structure, speed, and content.” → “Book a strategy call.”

Technical SEO: Speed, Structure, Scalability

Core Web Vitals (LCP, CLS, INP) optimization:

  • Image strategy (next-gen formats, responsive sizes, lazy loading, no layout shift).
  • CSS/JS control (minify, defer, code-split, reduce 3rd-party bloat).
  • Server & CDN: HTTP/2 or HTTP/3, caching, edge rules, preconnect/preload for critical assets.

Indexation & Crawl:

  • Clean sitemap sets (HTML + XML + image/video).
  • Robots directives, canonical tags, pagination (rel=”next/prev” alternatives), faceted nav control.
  • Log-file sampling for crawl paths; eliminate spider traps.

Structured Data:

  • Organization, Service, LocalBusiness, Product, FAQPage, BreadcrumbList, ImageObject, VideoObject, Review.
  • Validate with Rich Results Testing & Search Console.

Site Architecture:

  • 3-click rule for key pages, shallow depth for money pages, predictable URL slugs.
  • Hub-and-spoke clusters with contextual anchor variations.

Off-Page SEO & Digital PR: Authority That Lasts

White-hat, editorial-first approach:

  • Linkable assets: data studies, industry benchmarks, calculators, templates, interactive tools.
  • PR outreach: relevant journalists, niche publications, newsletters, podcasts.
  • Partnership links: vendors, integrators, associations, events, universities.
  • Brand signals: consistent NAP, social entity profiles, knowledge panel optimization.
  • Avoid: link farms, irrelevant guest-post networks, manipulative anchors.

Quality criteria: topical relevance, domain/page authority, traffic, index status, placement visibility, anchor diversity, follow/nofollow mix, brand/URL anchors for safety.

Local SEO: Own Your City, Then Your Region

Google Business Profile (GBP):

  • Categories, services, photos, attributes, UTM tracking, productized services.
  • Weekly posts (offers, events, FAQs), Q&A seeding, messaging.

Local On-Site:

  • City/area pages with unique value: service coverage, team on-site photos, local proof.
  • NAP in schema & footer, location-specific FAQs, embedded map with UTM.

Citations & Reviews:

  • Industry-specific citations and consistent NAP.
  • Review flywheel: request → route → respond → repurpose as social proof.

Map Pack Triggers: proximity, prominence (links/mentions), relevance (category + content), behavioral signals (CTR, saves, calls), and GBP activity.

Competitor scan shows Delhi-focused providers emphasize local affordability and per-keyword pricing; we prioritize value KPIs (leads/revenue) over per-keyword fees for sustainable growth.

Ecommerce SEO: From Impressions to Orders

Category architecture:

  • Demand-driven nesting, filters with index controls, canonical rules, internal promos.

Product pages:

  • Distinct value copy (benefits + specs), comparison tables, FAQs, UGC, Product schema.
  • Media: alt-rich images, 360s/short video, performance-optimized.

Technical specifics:

  • Manage URL parameters, sort/filter noindex where needed, pagination logic.
  • Stock handling (structured data for availability), price tracking in schema.

Conversion improvers:

  • Trust badges, shipping/returns clarity, sticky add-to-cart, in-stock nudges, cross-sells.

International SEO: Multi-Region, Multi-Language Wins

  • Hreflang mappings (x-default + locale pairs), regional ccTLD/subfolder strategy.
  • Content localization (not just translation): currency, units, cultural examples, local proof.
  • Regional SERP research (competitor angles, media preferences, schema variations).
  • Governance: glossary, tone, revision workflow, regional redirects.

Content Engine: Editorial System for Growth

Roles & Rituals:

  • Strategist (topic model), Editor (outlines & briefs), Writer (draft), SEO (QA), Designer (assets), Developer (schema/UX), Analyst (measurement).
  • Cadence: 4-12 high-intent pages/month + 2-4 digital PR assets/quarter.

Brief Template (excerpt):

  • Search intent + SERP format expectations.
  • Outline with entity coverage, questions to answer, stats to cite.
  • Primary/secondary keywords + internal link targets.
  • Design cues (diagram/table opportunities).
  • Conversion prompt for this page.

Analytics & Reporting: What We Measure

  • North-Star: Qualified leads, assisted conversions, revenue by landing page/channel.
  • SEO KPIs: impressions, clicks, CTR, non-brand traffic growth, ranking distribution, pages with clicks, average order value (eCom), share of voice.
  • Quality metrics: scroll depth, time on page, return visits, engaged sessions.
  • Technical: index coverage, Core Web Vitals, crawl stats, errors trend.
  • Link profile: referring domains by topical category, authority, and velocity.

We track tool-verified data with leading stacks (e.g., Semrush, Ahrefs, Screaming Frog, GSC/GA). Independent rankings and industry directories show how top agencies communicate results focused on responsiveness, audits, and keyword lift-benchmarks we meet and exceed.

Pricing & Packages

We price by scope and outcomes, not by “per-keyword” counts. This avoids misaligned incentives and encourages full-funnel growth.

Starter (for SMBs & Local)

  • Audit + roadmap, GBP optimization, 4 pages optimized, 2 local pages, citations, review engine setup, monthly report.

Growth (National/Competitive Local)

  • Everything in Starter + 8-12 content assets/month, technical sprints, digital PR, linkable asset/quarter, dashboard with revenue tracking.

Scale (Ecommerce/Enterprise/International)

  • IA redesign, headless/performance sprints, 12-20 assets/month, PR calendar, internationalization (hreflang), experimentation pipeline (CRO + SEO).

Many competitors emphasize generic “best SEO” claims. We differentiate via packages tied to measurable KPIs and creative content systems, not just checklists.

Implementation Timeline & Milestones

Days 1-30

  • Full audit, analytics hardening, quick technical wins, content calendar, initial on-page fixes, GBP overhaul.

Days 31-60

  • Pillar + cluster launches, internal linking web, first PR asset and outreach, CWV sprint, citation cleanup.

Days 61-90

  • Authority compounding (links/publications), content cadence, schema enrichment, UX experiments, first results review.

Quarter 2+

  • Topic expansion, advanced PR, international rollout (if applicable), conversion rate compounding.

FAQs

Q1. How long until SEO results appear?

Most sites see leading indicators (impressions, ranking movement) within 4-8 weeks, and pipeline impact within 3-6 months, depending on competition, content cadence, and technical constraints.

Q2. Do you use AI for SEO?

We use AI for research acceleration and drafting variants, then apply expert editing, fact-checking, and brand voice governance. This speeds delivery without sacrificing quality.

Q3. How do you build links safely?

We create genuinely useful assets and pursue editorial placements on relevant sites. No link farms, PBNs, or risky schemes.

Q4. Will you work with our in-house team?

Yes. We can co-own the roadmap, train your writers, and create SOPs to scale sustainably.

Q5. Can you handle multi-location SEO?

Absolutely: location hubs, city pages, GBP bulk management, review ops, and local PR.